Copywriter and digital strategist seeking marketing, editorial, and social media opportunities.

 

RESUME.pdf

 
 

 
 

EXPERIENCE

Freelance Copywriter Sept 2008-current
Clients: tech, auto, finance, insurance, CPG, food, podcasts, beauty, ecommerce, fitness, music, TV, more.

Editorial: BuzzFeed, BORO Mag, CBR.com, Big Think, CheeseRank, Global Comment, Bullshitist, CollegeHumor, The Bark Post, more.

Work featured by Entertainment Weekly, NPR.

Senior Writer, Contract, May 2018-current
SapientRazorfish, NYC
Digital marketing agency putting digital at the core of our clients’ business

  • Lead writer for Samsung’s global editorial brand hub

  • Brainstorming, pitching, crafting and optimizing SEO content for regional and global stakeholders

  • UX copy for two-week clean room sprint for launch of Galaxy Note9 mobile device

Senior Writer, Ongoing Contract, May 2018-current
Automatic Labs, NYC & San Francisco
Lead creative on rebranding project after acquisition by Sirius XM

  • Lead creative for rebranding effort: led creative workshops & wrote tone of voice, manifesto, branding guides

  • UX copy lead for webpages, email campaigns, app screens

Senior CopywriterOngoing Contract, August 2016-May 2018
MetLife, New York City
Globally leading insurance company, consistently listed as a Fortune 50 company.

  • Key creative asset for MetLife’s largest rebranding effort in its 150 years of existence

  • Created, launched, and continue to maintain new voice and manner in line with new brand

  • Leading creative development of monthly content calendars and campaigns for global social channels from intake to conception to drafting to review with key stakeholders

  • Developing storytelling framework laddering up to larger, “clearly human” brand voice

  • Copy and strategy for social, video scripts, email marketing, webpages & SEO, chatbots, physical collateral, and more

  • Ongoing brand strategy

  • Working closely with design and videos teams to achieve vision

Contract Copywriter, Remote Project-Based Contract, July 2017-current
clarkmcdowall, New York City
Small, scrappy branding agency.

  • Copy for social and OOH marketing needs, as requested.

Food WriterJune 2016-current
BORO Magazine, Astoria, NY
Local lifestyle print magazine servicing Western Queens: Astoria, LIC, and Sunnyside.

  • Source new restaurants for review

  • Coordinate coverage between EIC, photographer, and restaurant

  • Sample fare, draft long form articles for monthly publication

Editor In Chief January 2014-current
TheSandwichEnthusiast.com
Foodie website & community with global audience of 30K featured in Men’s Journal, CheeseRank & more.

  • Fresh, daily content & community management on Instagram, Snapchat, Pinterest,
    Tumblr, & Twitter

  • Long form editorial, recipes, restaurant reviews, & blog posts

  • E-commerce store

Associate Copywriter April 2014-April 2016
VaynerMedia, New York City
Digital agency producing content that sells in the year we live in.

  • Concepting, pitching, drafting, & editing campaigns, video scripts & content calendars

  • Leading creative work sessions, content reviews, & client presentations

  • Planning, preparing, & leading monthly content photoshoots

  • Collaborating closely with design team to achieve vision

  • Working with account teams to manage & exceed client expectations

Clients: AMP Energy, Pure Leaf Iced Tea, Birchbox, Mountain Dew, HALLS Cough Drops,
Stride, Dentyne, Wheat Thins, Top Gear USA, Biker Battleground, HISTORY

Social Media Editor Sept 2013-March 2014
Droga5, New York City
Leading ad agency frequently at the top of industry best-of lists. AdWeek’s 2012 US Agency of the Year.

  • Community moderation & management for brands’ social campaigns

  • Copywriting & editing for a monthly schedule of posts to Twitter, Facebook, & Instagram

  • Concept & production of major online campaigns: Sweater Generator, IfWeMadeIt.com, Cabvertising

  • Social monitoring for trending & viral topics relevant to our brands

Clients: Coke Zero, Newcastle Brown Ale

Editorial Fellow Dec 2012-March 2013
BuzzFeed, New York City                      
Leader in the social web, viral content creation, & online journalism.

  • Originated, created, & published viral editorial content in the BuzzFeed style for the front page

  • Tracked success with BuzzFeed Viral Dashboard analytics, used stats to evolve ideal social approach

  • Used Adobe Photoshop & GIFBrewery to create shareable, effective multimedia content

  • Brainstormed, edited, & provided feedback to editors

Humor Editor, Assistant Literary Editor Aug 2011-Dec 2012
TheInclusive.net, New York City
Online literary magazine I co-founded in 2011, with a wide variety of subjects & contributors.

  • Proofread & edited all humor submissions & comic book-related content

  • Managed diverse humor writing staff with weekly submissions from writers across the country

  • Worked closely with EIC to create streamlined editorial process, style guide, & unified Inclusive voice

  • Maintained two ongoing columns


SKILLS

Copywriting, long form & editorial writing, copyediting, proofreading, social media strategy, campaign conception and presentation, storyboarding, research, podcasting, Photoshop, HTML/CSS coding, Squarespace, Wordpress, Blogger, bit.ly, Tweetdeck


EDUCATION

The College of New Jersey, Ewing, NJ, Class of 2008. BA in Communications, specifically in TV, Radio, & Film


OTHER EXPERIENCE

  • UCB-trained improviser, years of stand up & storytelling performance experience

  • Writing mentorship under Henry Winkler

  • Eagle Scout