Copywriter and digital strategist seeking marketing, editorial, and social media opportunities.
Freelance Copywriter Sept 2008-current
Clients: tech, auto, finance, insurance, CPG, food, podcasts, beauty, ecommerce, fitness, music, TV, more.
Editorial: BuzzFeed, BORO Mag, CBR.com, Big Think, CheeseRank, Global Comment, Bullshitist, CollegeHumor, The Bark Post, more.
Work featured by Entertainment Weekly, NPR.
Senior Writer, Contract, May 2018-current
Digital marketing agency putting digital at the core of our clients’ business
Lead writer for Samsung’s global editorial brand hub
Brainstorming, pitching, crafting and optimizing SEO content for regional and global stakeholders
UX copy for two-week clean room sprint for launch of Galaxy Note9 mobile device
Senior Writer, Ongoing Contract, May 2018-current
Automatic Labs, NYC & San Francisco
Lead creative on rebranding project after acquisition by Sirius XM
Lead creative for rebranding effort: led creative workshops & wrote tone of voice, manifesto, branding guides
UX copy lead for webpages, email campaigns, app screens
Senior Copywriter, Ongoing Contract, August 2016-May 2018
MetLife, New York City
Globally leading insurance company, consistently listed as a Fortune 50 company.
Key creative asset for MetLife’s largest rebranding effort in its 150 years of existence
Created, launched, and continue to maintain new voice and manner in line with new brand
Leading creative development of monthly content calendars and campaigns for global social channels from intake to conception to drafting to review with key stakeholders
Developing storytelling framework laddering up to larger, “clearly human” brand voice
Copy and strategy for social, video scripts, email marketing, webpages & SEO, chatbots, physical collateral, and more
Ongoing brand strategy
Working closely with design and videos teams to achieve vision
Contract Copywriter, Remote Project-Based Contract, July 2017-current
clarkmcdowall, New York City
Small, scrappy branding agency.
Copy for social and OOH marketing needs, as requested.
Food Writer, June 2016-current
BORO Magazine, Astoria, NY
Local lifestyle print magazine servicing Western Queens: Astoria, LIC, and Sunnyside.
Source new restaurants for review
Coordinate coverage between EIC, photographer, and restaurant
Sample fare, draft long form articles for monthly publication
Fresh, daily content & community management on Instagram, Snapchat, Pinterest,
Tumblr, & Twitter
Long form editorial, recipes, restaurant reviews, & blog posts
Associate Copywriter April 2014-April 2016
VaynerMedia, New York City
Digital agency producing content that sells in the year we live in.
Concepting, pitching, drafting, & editing campaigns, video scripts & content calendars
Leading creative work sessions, content reviews, & client presentations
Planning, preparing, & leading monthly content photoshoots
Collaborating closely with design team to achieve vision
Working with account teams to manage & exceed client expectations
Clients: AMP Energy, Pure Leaf Iced Tea, Birchbox, Mountain Dew, HALLS Cough Drops,
Stride, Dentyne, Wheat Thins, Top Gear USA, Biker Battleground, HISTORY
Social Media Editor Sept 2013-March 2014
Droga5, New York City
Leading ad agency frequently at the top of industry best-of lists. AdWeek’s 2012 US Agency of the Year.
Community moderation & management for brands’ social campaigns
Copywriting & editing for a monthly schedule of posts to Twitter, Facebook, & Instagram
Social monitoring for trending & viral topics relevant to our brands
Clients: Coke Zero, Newcastle Brown Ale
Editorial Fellow Dec 2012-March 2013
BuzzFeed, New York City
Leader in the social web, viral content creation, & online journalism.
Originated, created, & published viral editorial content in the BuzzFeed style for the front page
Tracked success with BuzzFeed Viral Dashboard analytics, used stats to evolve ideal social approach
Used Adobe Photoshop & GIFBrewery to create shareable, effective multimedia content
Brainstormed, edited, & provided feedback to editors
Humor Editor, Assistant Literary Editor Aug 2011-Dec 2012
TheInclusive.net, New York City
Online literary magazine I co-founded in 2011, with a wide variety of subjects & contributors.
Proofread & edited all humor submissions & comic book-related content
Managed diverse humor writing staff with weekly submissions from writers across the country
Worked closely with EIC to create streamlined editorial process, style guide, & unified Inclusive voice
Maintained two ongoing columns
Copywriting, long form & editorial writing, copyediting, proofreading, social media strategy, campaign conception and presentation, storyboarding, research, podcasting, Photoshop, HTML/CSS coding, Squarespace, Wordpress, Blogger, bit.ly, Tweetdeck
The College of New Jersey, Ewing, NJ, Class of 2008. BA in Communications, specifically in TV, Radio, & Film
UCB-trained improviser, years of stand up & storytelling performance experience
Writing mentorship under Henry Winkler